Sun Surf

About Sun Surf

Sun Surf

Pitch-perfect reproductions and reimaginations of vintage Hawaiian shirts printed on custom fabrics. Commonly considered to be classic Americana, the Hawaiian shirt, also known as the aloha shirt, was likely first developed as the result of Japanese immigration to Hawaii in the early 20th century. Sun Surf, a brand founded in the 1970s by Japan’s Toyo Enterprise, produces period-authentic recreations of these classic shirts alongside contemporary designs from Japanese and American artists.

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