- 3sixteen Vacation Shirts & Classic Straight Leg Jeans
- Stevenson Overall Co. Lined Chore Coats
- Rick Owens x Converse TURBOWPN in Black & Cave
- Devoa Spring Collection
- Samurai ZERO FABRIC Ecru Jeans & T-Shirts
- Iron Heart Spring Collection
- Fine Creek Virginia Beach Horsehide Type II Jacket
- Rick Owens LIDO Outershirt & Vintage Sneaks
- Self Edge x HTC Hand-Made Studded Belts & Key Fobs
- 3sixteen Cotton & Linen Knit T-Shirts
- Merz B. Schwanen Super Duper Heavyweight T-Shirts & Loopwheeled Underwear
- Samurai Super Heavy Weight Jeans & T-Shirt 2-Packs
- Pure Blue Japan Jeans!
- Introducing Boncoura - The Longest Path to Completion
- Iron Heart Spring Delivery of Everything
- Good Art Spring Collection
- 3sixteen Spring Collection - Delivery 1
- Poten Spring Collection of Japanese Baseball Caps
- Rick Owens LIDO Footwear Collection
- Masahiro Maruyama Titanium & Acetate Sunglasses
Mar 5, 2024
Introducing Boncoura - The Longest Path to Completion
March 5, 2024
We are excited to announce a new brand added to the roster of lines we carry at Self Edge, Hisashi Morishima’s Boncoura. Morishima was born and raised in Amerikamura, Osaka, a place known for its abundance of American vintage clothing and imports, all within biking distance from his home. From his early school years, he immersed himself in thrift stores, drawn in by vintage Made-in-USA clothing. Over the years he became obsessed with vintage basics such as jeans, t-shirts, and fleece hoodies. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
After working for a major Japanese department store, Morishima thought to start his own business. Although starting a thrift store would have been fitting, considering his collection, he had a different vision. He explained, "I can't modify vintage clothing myself. So, if I want to express myself, I'd rather create it. I've worn plenty of vintage XX, and based on that experience, I decided to make the jeans I wanted to wear. I never once considered it a business; it's purely an extension of my hobby." With this idea, is where Boncoura started.
While Boncoura is an extension of his hobby, it's precisely because of this that he refuses to compromise. Every recipe, from the origin of the cotton to blending ratios, yarn twisting, and the concentration of pure indigo, is entirely original and exclusive to his brand. The attention to detail we’ve seen in his garments isn’t something we’ve seen from many lines over the years and we’re excited to show you what Morishima has been creating.