Devoa is a Japanese artisanal clothing line which was started in 2006 by Daisuke Nishida, the same year we started Self Edge. Nishida majored in psychology and minored in human anatomy studies, but after college followed his passion of wrestling and ended up becoming a professional wrestler, then coached wrestling for years. As a side job Nishida worked in high end retail stores and showrooms in Tokyo for years and in 2006 quit wrestling and retail to start his own clothing line. The basis of Devoa is the exploration of the human anatomy with a high focus on textile design. Nishida is extremely hands-on with the line and fully involved in all design, sourcing, production, and even wholesaling duties. We’re excited to bring Devoa to all five Self Edge stores starting this week, definitely stop in and check out the line, much of it needs to be seen in person to be fully appreciated.

What you see online is what is available at our four stores in the states, we have a completely different selection of Devoa at our Mexico store. New releases from Devoa will be landing at all stores every 3 months.