Nov 26 2025
THE NEWEST
The Self Edge Black Friday SALE - This Weekend ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This weekend we’re running a Black Friday sale from…
…Friday to Tuesday.. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Self Edge Online Store Sale: Starts: 9am (PST) Friday, November 28 Ends: 9am (PST) Tuesday, December 2 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 28, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coupon Code for 15% off: BF25
Nov 25 2025
These pants are Buzz Rickson’s homage to the US Army M1951 Field Trousers, expertly produced without a single…
…missing detail. The fabric has a light slub texture to give it life, the hardware is all top notch Buzz Rickson Japanese made, and the fit it absolutely perfect. Although this is made of a cotton back satin fabric they are super durable as these were originally produced to be worn over your pants. This model has a relaxed fit with a wide leg for ultimate mobility.
Nov 24 2025
The Viridi-anne Oversized Drape T-Shirt in grayish-brown is crafted in Japan from heavyweight rinsed cotton…
…jersey. Designed with an oversized fit, it offers a comfortable silhouette. Now at all stores with the rest of the TVA winter line.
Nov 23 2025
THE NEWEST
Iron Heart CPO shirts are here. These are made of their 18oz “vintage” denim and come with oversized Iron Heart…
…logo’d copper snap buttons and two hand pockets for ultimate functionally. Available now in indigo overdyed black.
Nov 22 2025
Organic cotton winter thermals from Merz b. Schwanen have landed in two colors. These thermals are crafted from…
…a custom 365g diamond-structure knit, delivering both exceptional warmth and breathability. With a sturdy double-knitted ribbed neckline and classic fit, this one-wash thermal combines durability and comfort.
Nov 21 2025
THE NEWEST
@andrew3sixteen shows off the @ironheartdenim Alpaca Lined Khaki N-1 Deck Jacket.
Nov 21 2025
Iron Heart’s N-1 Deck jackets are here in a new navy color and with a special interfacing which makes them…
…wind-proof. This jacket is Iron Heart’s take on a traditional N-1 jacket made of a custom black cotton whipcord fabric and lined with a soft long pile alpaca. These come with over spec’d two-way YKK zippers, a Permex snapped internal pocket, satin quilted sleeves, and storm cuffs.
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You can find this new navy color along with their khaki version at all stores now.
Iron Heart
Iron Heart Alpaca-Lined N-1 Deck Jacket - IHM-35-ODG - Olive
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Nov 20 2025
This new Iron Heart IHM-48 N-1 Deck Jacket is a lightweight take on their classic deck jacket, crafted from 12oz…
…sulphur-dyed Japanese whipcord that will develop a rich, lived-in patina over time. Lined with water-resistant Ventile cotton and finished with corduroy trims, tonal stitching, and functional military detailing, it delivers durability, comfort, and timeless style in equal measure.
Nov 19 2025
A new color in Iron Heart’s Ultra-Heavy flannel series is here. This American check red western flannel is made…
…of Peruvian aspero cotton which is turned into a soft 12oz Japanese flannel with a single brushed outer, a double brushed interior, and finished with black IH branded Permex buttons. Now at all stores, but not for long.
Nov 18 2025
The Oscar x Oscar belt from HTC is here. Designed in-house by Oscar Ojeda of SEMX and Oscar Pacheco of SEATX,…
…this belt is handmade in Los Angeles of single grain black cowhide and finished with hand-applied oxidized nickel studs and grommets. Available now at all Self Edge stores.
Nov 17 2025
Iron Heart’s IHM-48 N-1 Tanker Jacket is a lightweight take on the classic naval silhouette, crafted from 12oz…
…sulphur-dyed Japanese whipcord that will develop a rich, lived-in patina over time. Lined with water-resistant Ventile cotton, tonal stitching, and functional military detailing, it delivers durability, comfort, and timeless style in equal measure. Available now in olive drab green and navy.
Nov 16 2025
Samurai’s 15oz chino cloth pants are now available in a slim fit. Samurai have created an amazing chino cloth…
…using a very thick #6 yarn to create one very impressive fabric. The yarns are sulfur-dyed in a khaki color and then woven on an old power shuttle loom; they’ve managed to create a real gem of a fabric.
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