Self Edge is Denim

Dec 5 2025

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Buzz Rickson A-2 deck jackets, now available as part of their new winter collection. These are made of a dark…

…navy high-density cotton outer shell with a very slight slubby texture and finished with a vintage style Conmatic zipper, a zipper storm flap, wool knit hidden storm cuffs, and three exterior pockets. You can find these now at all stores along with the rest of Buzz Rickson’s fall collection.

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Dec 4 2025

Poten’s winter collection is here! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This season we see Poten doing their caps in three new fabrics. We…

…have a fitted brown vintage twill and a suede-like fabric in black and camel in their adjustable style. These hats are crazy nice, nicer than any other straight ahead baseball cap we’ve ever seen. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The caps have zero exterior branding except for the stitches which you can see from the top of the crown from the interior branding tags being sewn into the center of the crown. The cap has a medium height crown and the brim has a medium length to it with 19 concentric stitches which feel and look pretty cool in person. If you’re into baseball caps, you’ll love what Poten is doing. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ All three of these caps are available now at all stores and online.

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Dec 3 2025

Self Edge exclusive Boncoura 18.5oz loopwheeled Raw Brown Cotton hoodies have arrived, and they’re absolutely…

…beautiful. This is one very special hoodie, and the story behind how the loopwheeled fabric was produced from a naturally brown cotton which was mixed with a gray melange yarn is too long for Instagram. Please head over to the product page for this hoodie to read about the process behind producing these hoodies.

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Dec 2 2025

Pure Blue Japan brings its signature indigo expertise to a unique denim that blends deep blue tones with a…

…subtle green cast. The 019-GRE fabric features a textured, neppy surface and an indigo warp enriched with green sulphur dyed weft, creating a shade that grows richer and more dimensional as it fades. Woven on vintage shuttle looms, these 14oz jeans include classic construction details like chain-stitched hems, roped belt loops, sturdy rivets, and a deerskin patch. Cut in the brand’s “019” relaxed/straight tapered fit, they offer a clean silhouette with a mid rise, comfortable room in the thigh, and a gradual taper through the leg. Now available at all 5 of our US stores.

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Dec 1 2025

Here’s Michael & Edan from SESF in Boncoura’s new water-resistant suede Type III jacket. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These…

…jackets draw inspiration from the brand’s iconic Type III denim jacket. Rather than simply adapting the denim pattern, Boncoura completely redrafted the design to showcase the unique character of leather while preserving the original elegance of the fit. The proportions have been carefully refined to maintain clean lines and allow comfortable layering over shirts or lightweight knits. Unlined and cut from a single piece of leather, the jacket reveals the natural smoothness of the inner grain surface. The suede side features a short, delicate nap that gives it an exceptionally soft, refined hand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A hallmark of this leather is its natural water repellency. Whereas suede is typically treated with waterproof sprays that compromise its texture, Boncoura collaborated with skilled tanners to develop a leather that retains its supple feel while effectively resisting water. Through a specialized tanning process, the material resists water stains and discoloration, making it suitable even for rainy days. With wear, the jacket develops a rich patina and distinctive creases at the elbows, reflecting the life of its wearer. Available now in sand and black.

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Nov 30 2025

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@andrew3sixteen reporting live from the Self Edge Black Friday Sale.

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Nov 30 2025

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The Self Edge Black Friday SALE - NOW LIVE ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’re running a Black Friday sale from now through Monday.…

…Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Self Edge Online Store Sale: Starts: NOW Ends: 9am (PST) Tuesday, December 2 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting now, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coupon Code for 15% off: BF25

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Nov 29 2025

Buzz Rickson’s denim WWII jackets are back in both indigo and a William Gibson edition black version, both made…

…of a Japanese selvedge 13.6oz denim. Buzz Rickson’s WWII model denim jacket is a complete reproduction of the denim jacket produced during the war when the US government had imposed strict restrictions on materials which garment manufacturers used to produce their products. Amazing attention to detail here; these jackets come complete with iron (not copper) rivets, single color 100% cotton constructional stitching, iron laurel buttons, no pocket flap, and a deerskin leather patch.

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Nov 28 2025

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The Self Edge Black Friday SALE - NOW LIVE ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We’re running a Black Friday sale from now through Monday.…

…Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Self Edge Online Store Sale: Starts: NOW Ends: 9am (PST) Tuesday, December 2 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting now, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coupon Code for 15% off: BF25

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Nov 26 2025

THE NEWEST

The Self Edge Black Friday SALE - This Weekend ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This weekend we’re running a Black Friday sale from…

…Friday to Tuesday.. Come by the store and see all our new collections and enjoy a 15% off sale on everything (except Good Art). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new winter collections in stock from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Self Edge Online Store Sale: Starts: 9am (PST) Friday, November 28 Ends: 9am (PST) Tuesday, December 2 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale in-store and online will be 15% off (excludes hems/repairs/Good Art). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PST) Friday November 28, the coupon code will be good until 9am (PST) Tuesday, December 2. Sale terms cannot be retroactive for past purchases or to pre-purchase items which are not currently in stock. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coupon Code for 15% off: BF25

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Nov 25 2025

These pants are Buzz Rickson’s homage to the US Army M1951 Field Trousers, expertly produced without a single…

…missing detail. The fabric has a light slub texture to give it life, the hardware is all top notch Buzz Rickson Japanese made, and the fit it absolutely perfect. Although this is made of a cotton back satin fabric they are super durable as these were originally produced to be worn over your pants. This model has a relaxed fit with a wide leg for ultimate mobility.