In the words of Atsu Tagaya from Stevenson Overall Company... The concept of the Stevenson Overall Co. is to make very high quality clothing to be optionally worn at work (by types that are lucky enough to be able to wear what they want to work) or casually after work and on the weekends. This is true American Casual Style.
Inspired by Zip Stevenson's garment collection and vintage garment knowledge Stevenson Overall Company produces their collections by examining early functional clothing (workwear, military, & outdoor) from the late 1800's to the 1960's and takes the best ideas in them and mixes them with their own to make garments that can be worn today with a nod to yesterday. Stevenson produces the garments from the best materials available in Japan in collaboration with the best factories in the business.
If one wears a pair of SOC jeans for several months in a row, like we do, then they will be awarded with a beautiful worn in pair of jeans.
Not everyone approaches their wardrobe that way and that's fine -- Stevenson is not for everybody.