A California native and long time resident of Japan, John Lofgren is the creative force behind John Lofgren & Co. brand. John’s vision for a brand began when he first ventured into a thrift store in the early 1980s and sensed a deep connection with the style and quality of another time, a time when substance and tradition were considered important and pride was taken in craftsmanship and excellence. The John Lofgren brand embodies these values, timeless, traditional and superior, like an old pair of blue jeans. It’s about garments designed for a customer who understands the difference between fashion and style, who recognizes the graceful fading of indigo or the gentle patina of time on an old leather jacket. It's one of the few brands that relies on quality and integrity to sell product.
The customer becomes part of an exclusive circle between designer, textile maker, and craftsman. Without the use of marketing the brand has built a small, yet loyal following. This customer is someone who understands and cares.
Drawing inspiration from 19th to mid 20th century garments and an archive of original vintage items, John Lofgren & Co. handcraft their classic and enduring products in Japan using artisans to construct a collection that has a sense of history underpinned by the highest level of quality in manufacture and materials.