Aug 4, 2016

Self Edge x Strike Gold = SEXSG24 / Wavy Standard Jeans

August 4, 2016

With over a year of development, many months of waiting, and the idea that you can still do something new and interesting with denim, we bring you a collaborative jean between Self Edge and Strike Gold.  

After five years of carrying Strike Gold at Self Edge we felt it was time to do a collaborative jean. We designed a denim with them which we found out was not only difficult for them to produce but also took quite a few iterations to get it feeling the way we wanted it to. Yes, feeling.. this denim is all about texture, a texture that will visually come alive with regular wear.

This is a mixed fiber length denim woven on a shuttle loom at a slow speed giving the denim a wavy texture which is not only visual but can also be felt from the inside and outside of the jean.  We've upped the weight a slight bit from what you normally see a denim this loosely woven made at, these clock in at 17oz per square yard.  We've kept Strike Gold's traditional back pocket stitching except it's done in a tonal indigo-dyed thread so they're barely seen when new but over time will become slightly more visible.  The jean is stitched together using a cotton poly-core stitching, this ages like cotton but has the strength of poly.  And finally the deerskin patch is printed with a gold foil stamp to match the selvedge id of the jean.  

These are available in a new straight tapered cut and Strike Gold's popular xxx9 slim tapered cut.  Check our online store for a full spec list, measurements, and more info than you'll ever need for a pair of jeans.

These jeans will go on sale at noon (local time) at all Self Edge stores on Saturday, August 6th.  They will also be available online at 9am (PDT) the same day.

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